7Loc — Unit Economics (BIMAO)

Driven by the real constraint: how much a borrower can repay per month (what the quotité caps). The plan mix and rate are parameters. The monthly payment is the same on every plan — a longer plan raises total debt and interest, not the monthly deduction.

Inputs

Enrolled base1,000 users

Employees onboarded across all partner companies.

Share carrying a loan20%

Share of enrolled who owe a balance at any moment. Typical for BNPL / payroll: 10–30%.

Max monthly payment per borrower$25 / mo

The monthly salary deduction — this is what the quotité caps (~5–12% of salary for typical earners). ≈ 15,000 FCFA. Same on every plan.

Annual rate (APR)14%

14% = bank ceiling (BIMAO). 24% = SFD / microfinance ceiling.

7Loc share of the interest50%

The rest goes to BIMAO. Their own split was 4%+4%, i.e. half each.

Plan mix — how borrowers split across terms

1 mo10%

2 mo20%

3 mo30%

4 mo40%

Normalised to 100%. A borrower on an N-month plan finances ≈ payment × N, and pays it back at the same monthly payment.

Target to cover per month (EBITDA)

7Loc's fixed running costs in Senegal that revenue must cover.

1,000 enrolled → 200 with a loan → $59/mo

7Loc revenue per month below target

$59

1% of $10,000 target

$0target $10,000

Revenue per active borrower

$0.29 / mo

Gap to target

$9,941

Credit exposure (total principal out)

$15,000

Break-even — enrolled needed

170,650

Plan	% of borrowers	Amount financed	7Loc $/mo

Model (steady state): a borrower on an N-month plan finances ≈ payment × N and repays at the monthly payment; the commission for that term (actuarial, at the APR) works out to rev/mo ≈ payment × rateₙ × 7Loc_share per borrower. Rates at 14%: 1 mo 1.167% · 2 mo 1.753% · 3 mo 2.342% · 4 mo 2.934%, scaled linearly with the APR. Reference: $1 ≈ 600 FCFA. Before tax and cost of acquisition.